Have you ever wondered how to increase your follower base on TikTok? If yes, then this article is for you. Because no brand can afford to lose the great opportunity TikTok provides. Additionally, having a huge follower base will aid brands in enhancing their value effectively. In this article, we have curated a few ideas for brands to get started on TikTok. Using these tips, you can gain more followers and accomplish your end goals constructively on TikTok. 

If you still think TikTok is all about entertainment and dance videos, here is an update. TikTok has evolved! Along with entertainment videos, the platform is used for various other purposes. Beginning with brand marketing to boosting revenue, everything is made possible on TikTok. Taking a look at its popularity, plenty of brands started turning over to TikTok. Despite their popularity and growth, some brands started to buy tiktok likes to fulfill their desired result on TikTok more effortlessly.

Why Are Followers on TikTok So Important?

First of all, TikTok is a platform where users share thoughts or viewpoints through short videos. For these videos to get the necessary attention, TikTok followers are essential. Because your followers play a significant role in deciding your popularity on TikTok. For example, let us say a user on TikTok came to know about your profile or brand. 

What is the first thing they see to check your reliability? The first thing they would probably do is visit your profile. Then analyze the number of followers you have to check your reliability. Therefore the number of followers you have gives a great first impression to the viewers. But if you are wondering how to increase your follower count on TikTok? Here are a few ideas that you can leverage as a brand. 

5 Ways To Increase Your Followers on TikTok

1. Make It Relevant

Do you want to convert your viewers into followers? Then try this hack. Connect with your audiences! Since TikTok is known for its appealing interface and stunning features, users are more interested in watching relevant content. For example, let us say you post a video that is an outdated trend, has random music, no proper caption, etc. Do you think such type of videos will help you in increasing followers? Definitely not! So to attract followers, you must be updated with the latest trends, music, stickers, captions, etc.

2. Try TikTok Paid Ads

TikTok ads are a great way to increase your follower rate on TikTok. The working of paid ads is very much similar in every social media platform. Using this option, brands can easily target users and display ads to them. For example, if you want more Gen Zers to be your followers, it is made simpler with TikTok ads. 

By using this feature, you can target users in specific age categories. Other than that, you can also target them based on age, brand goals, user interaction, activity, etc. So why miss out on such excellent opportunities? Alternatively, you can opt for options like Trollishly to instantly increase your follower base on TikTok.

3. Focus on Getting Featured On For You Page

The For You Page is the first thing that pops up when you open TikTok. It is similar to the explore page of Instagram. The for you page displays videos from users all over the world. That is videos from accounts that you don’t follow, or you might not even know. But mostly, you will get videos on your for you page that might be similar to your liking. For instance, TikTok will curate the videos in the FYP based on your previous interaction and activities. 

So you can increase your follower base effectively if your video gets featured on the For You Page of TikTok. Why? Because when your video is featured, more people will get to see your videos. If your content interests the viewers, the chances of them becoming your followers are higher. If you have no idea how to get featured on the FYP, read further.

4. Create Content That Is Engaging 

The online effort you put into TikTok is mainly to increase customer and follower engagement. But how to make this process effective? The answer is simple: make content that is engaging and exciting to watch. For example, you can start your video with a valid question. It provokes curiosity and interest in viewers. 

It doesn’t mean your engagement rate should be in terms of just followers. It can be likes, shares, views, etc. First of all, determine what action a viewer needs to take. Then, make TikTok videos accordingly. Other than that, you can also increase your engagement rate on TikTok by using options like Trollishly. 

5. Use Trending And Relevant Hashtags

Hashtags are nothing but the method of using words or phrases with a # hash symbol in the prefix. It is more popular on every social media platform. In TikTok, there are no restrictions for users. They can use as many hashtags as they want. But if your aim is to gain more followers on TikTok, here is a tip. 

Use trending hashtags and, most importantly, relevant ones. Just because there is no limit doesn’t mean you can add irrelevant ones. Research a little and find the appropriate and trending hashtags. Then add them to your TikTok videos. By doing this, you get to increase your discoverability, eventually increasing your TikTok followers. 

Wrapping It Up

Gaining followers on TikTok is no big deal. But if you fail to have proper methods and strategies, it might become a little challenging. People enjoy the informative content, and, at the same time, funny to watch. So as a brand owner, explore different types of content and find the best-suited one for your niche. Also, never stop interacting with your followers. Get feedback and suggestions from them. Adding their perspective and ideas will help you make your TikTok profile optimized for them.