Content that gets more engagement is considered powerful content on TikTok. The more engagement you will have, the more you can unlock the chances to go viral on the platform.

Whether you are a beginner on the platform or already have an established presence on TikTok, engagement is the key to success. Are you struggling with engagement and are worried about how to create content that will get more likes, comments, views, and other engagements?

Worry not, as you are covered here. We come up with the best practices to create compelling content that will help you gain more TikTok likes on your content. So, let’s start learning, how to increase likes on TikTok:

Why should you increase your TikTok likes?

Increasing likes on your TikTok content comes with several benefits. For example, when content gets more likes, it is considered a trusted source on the platform. The algorithm starts promoting the content across the platform among like-minded people.

Besides this, when people see more engagement in your content, they also find it more authentic content. Thus, they also start following your account for further updates and assistance within the niche.

When you start gaining more engagement, you will probably become a more credible source on the platform. It will help you become a verified creator or an influencer on the platform, helping you earn more.

The best techniques to gain more TikTok likes

You may have obtained the idea of how increasing the likes count on your content can help you become an influential and trustworthy entity on the platform. Now is the time to learn the best practices or techniques that can help you gain more TikTok likes, leading to a boost in your fan following or business revenue:

Create entertaining content

The main purpose of users to access TikTok is to get entertainment. Then comes other priorities, including finding brands, getting information, and searching for people and celebrities, etc.

You must take care of the basic needs of users – offer them entertainment. Always try to create entertaining content that can keep your audience engaged.

Look what type of entertainment your targeted audience wants to experience. It can be an action video, a product description, a tutorial, musical or sound content, a traveling destination, a service review, or anything else. 

Integrate popular sound

TikTok is all about trends, popular things, and challenges. You must integrate popular sounds or music into your content to make it more trending on the platform.

For this purpose, you must do research to know what types of sounds or music are trending on the platform, especially among your targeted audience. Then you must use them properly to attract the attention of the user. Using trending sound can also help you appear at the top of the searches or the user’s feed.

Add relevant hashtags and keywords

Incorporating relevant hashtags and keywords is another best practice that can help you appear in the top searches or user feeds. Ensure that you are using the hashtags and keywords that are relevant to your niche or a particular post.

Try to add compelling content or description and use keywords and hashtags smoothly into this content. It will make your content more optimized across the platform.

Follow viral challenges on TikTok

When people do something exceptional or perform some unusual tasks, it becomes a challenging task for others. On TikTok, challenging videos are very popular.

Creators who are new on TikTok and want to appear in the trends or trending content must follow or perform the viral challenges on TikTok. But ensure that you are practicing for challenges that you can perform accurately to entertain your audience.

Find the best time to post on TikTok

Today, taking care of your posting time has also become a considerable practice for TikTok creators, influencers, and business accounts. It has been observed that posting at the right or recommended time can help you gain more engagement, compared to the posts that upload randomly.

You need to find the best time according to your targeted demographics then start working on it accordingly. For this purpose, you must go with several researches or studies and by comparing those results, you can get an average time or schedule that can help you perform well on the platform.

Engage with your audience

Experts suggest engaging with your audience on TikTok. The more you maintain engagement with users, the more they will find you a trusted and credible source on the platform.

There are several practices recommended to keep your audience engaged with you. For example, you must reply to all the reasonable comments on your content. Then, you must also reply to all the relevant and logical messages you receive in the DM.

Besides this, you should create videos to educate your audience regarding your products, services, or brands. Tell users the potential benefits of joining you or tell them the possible ways of using your products or services.

Collaborate with other creators

Collaborating with other creators and influencers on TikTok is a modern strategy to increase engagement on your content or account. You must start collaborating with creators who are relevant to your niche and are popular among your targeted audience.

It will help you become recognized among like-minded people within no time. Ensure that you create quality and relevant content while collaborating with others. It will start increasing TikTok auto likes, attracting more new people to like and follow you on TikTok.

Be consistent

Consistency is considered the key to success when it comes to becoming popular on TikTok. Indeed, we all have seen some examples of the overnight success of some people or businesses on social media.

But remember that these are rare cases. Otherwise, you need to put effort and show consistency to become a credible source on TikTok. Ensure that you are uploading relevant and quality content regularly to experience better results.

Conclusion

As TikTok has become a more popular social media network in the world, getting popularity or engagement on the platform has become a challenging task. If you are new and struggling with engagement, you must add the above given strategic approaches to bring potential benefits for you.

Author’s Bio

Zeeshan Ali
LinkedIn

Hi there! I’m Zeeshan Ali, a content writer with years of experience in the social media and tech domains. My knack for storytelling has earned smiles from clients across the globe. When not decoding the intricacies of social media dynamics, you’ll find me lost in the pages of a captivating book.