Email marketing is the best way to create awareness and promote mobile spying software. It is a one-on-one interaction with the user, bringing them closer to purchasing the software.

Email marketing tactics to promote mobile spying software include identifying the target audience, educating people about the software, offering special deals, clarifying legal aspects, crisp subject lines, email newsletters, clear email content, sending regular emails, and reminder follow-up emails.

Mobile spying software is a useful tool for parental control, employee monitoring, and other monitoring requirements. Make customers aware of these possibilities to promote the software. Efficient email marketing can promote the software by highlighting these benefits.

Email Marketing Hacks to Promote Mobile Spying Software

1. Identifying People Who Will Use the Mobile Spying Software

The first thing to do while promoting mobile spying software is to identify the audience interested in purchasing it.

It is a niche software, thus requiring careful research and identification of the people interested in using it.

Parents who desire to keep an eye on their children and businesses that require employee monitoring are some target audiences who can show interest in the software.

Identifying the target audience will help curate the email content so that the software resonates with the requirements of the said audience.

2. Educate Users about the Uses of Mobile Spying Software

Educate potential users about the uses and benefits of mobile spying software.

Highlight the use of the software for parental control to inform and promote the software among parents.

Educate businesses on how they can benefit from this software through employee monitoring.

Provide links to educational content, such as blog posts and video content that talk about the uses of the software in the email content.

The content in itself should be informative. It should also answer common doubts of potential users to increase their trust in the software.

The addition of links to customer testimonials and case studies can educate the customer

about the software through genuine customer experience. It can also establish the software’s value in the customer’s eyes.

Educate about the legal aspects of using this software. It will clear any doubts in a potential user’s mind and reduce the hesitation about using this software.

3. Promote Software’s Special Offers and Discounts

Mention any discounts on the software to entice potential users to purchase.

Special offers like using the software for an extra month at the cost of one month can also be one way to attract a potential user toward the software.

For example, the beginning of a new school year is an opportunity to offer discounts or special prices targeting parents who might want to invest in this software.

Offering a free trial can be one strategy to promote the usage of the software among potential users. It lets the customer understand the potential of the software better.

It also helps them understand how well it is suited to their needs, thus motivating them to purchase the software.

It is a decent way to promote the software as it exposes the uninitiated to the spying software.

You can also ask your readers to follow your social media channels for such discounts or exclusive offers.

Check out my article on how else you can leverage your social media to help your business.

4. Clarify the Legal Implications of Using the Software

Put a disclaimer regarding the legal implications of using this software.

An advisory to check the laws in the country of use is essential.

Each purpose for which the software is used has a different implication. Address every aspect individually.

Obtain the consent of the person on whom the software will be used to prevent violating their privacy.

This disclaimer in the email content helps promote transparency between the company selling the mobile spying software and its users.

5. Write a Subject Line Highlighting the Use of Software

Promote mobile spying software through email by writing an informative subject line.

Highlighting the benefits of using this software can grab the potential user’s attention and increase the email’s open rates.

An increase in the open rate of emails will eventually translate into the user finding out more about the software and purchasing it.

The subject line should be crisp with a minimum number of words, but it should convey the point of the email.

‘Ease stress and monitor your children with our mobile spying software (insert name)’ can be one way of writing the subject line.

FunnelTeacher.com’s founder Shailen Vandeyar says, “Craft your subject line like a secret code—short, intriguing, and compelling enough to make your readers want to crack it open!”

You can check out the free email subject line creator on his site to come up with some awesome ideas in a short time.

6. Send Newsletters to Holistically Promote Software

You can effectively utilize email marketing to promote mobile spying software through newsletters.

Include information about software developments in the newsletter. Adding user stories is also an effective strategy to promote the software.

Publish interviews with satisfied users to put a positive spotlight on the software.  Focus on highlighting sections of the interview that involve talking about the ease of use of the software and its safety.

Engage the niche users with the story behind the development of the software and what it has been able to achieve so far.

7. Promote the Software through Engaging Email Content

Everything is perfect, and the user opens the email. At this point, what needs to be picture-perfect is the content of the email.

Promote the mobile spying software through email marketing by writing a simple and easy-to-read email. The content should have a friendly tone. It should easily explain to the potential user why it is a safe addition to their lives.

Avoid using complex and abstract theories. Getting to the point from the get-go without beating about the bush will also engage the reader. It will make sure they read the entire email.

I suggest taking AI’s help to create engaging content. You can check out my in-depth guide on using AI tools for creating engaging email content to find some great tips.

8. Weekly Email to Keep the Software in People’s Minds

Schedule the email delivery in such a way that at least one email is sent out each week.

It will prevent users from feeling spammed by the mobile spying software company and keep the software at the top of potential customer’s minds.

Send different types of emails to keep the user’s interest alive.

For example, begin the month with a round-up of all the news and developments in the software. The second week of the month can feature discounts or special offers.

The third week of the month can feature an email with links to the latest blog posts or any other educational content put out by the company. The fourth week should be the week when a newsletter is released.

9. Reminder Email to Prevent Abandonment of Software

Sending a follow-up email is a good idea to solve the abandonment issue.

The email can contain links to FAQs and provide additional information that can resolve user hesitation and concerns they might have.

It is beneficial for nurturing leads who have shown interest in the product but have not converted that interest into a purchase.

It will also keep the software at the top of their minds for any need that may arise in the future.