Are you stuck in a content rut? Feeling uninspired and unoriginal? Generating new ideas can be arduous, but it’s essential for keeping your blog or website fresh and engaging. Never fear! We’ve put together a list of proven and efficient ways to generate astounding content ideas to keep your audience coming back for more.

Follow the news

You should memorize and take advantage of two words: follow the information. You can do it by subscribing to news sources, following news organizations on social media, or using a news aggregator like Google News. Keeping up with the latest news can help you identify potential topics that are timely and relevant to your audience. 

Newsjacking is a marketing technique involving creating content around a news story or event. You can piggyback on the story’s popularity and reach a larger audience by producing fresh and pertinent ideas.

When newsjacking, ensuring you add value to publications is essential. Simply rehashing the news story will do you no good. Instead, focus on creating original articles or videos that provide new insights or perspectives on the account.

When newsjacking, it’s vital to act quickly. The window of opportunity for creating timely content is often tiny, so you must be prepared to publish yours as soon as the story breaks.

Look at your analytics

Another way to generate ideas is to look at your analytics. It can give you insight into what content is already performing well and what kinds of topics are of interest to your audience. You can also use analytics to identify gaps and brainstorm ideas for new articles that could fill those gaps. Assume your stats showcase a gap in visual content. In that case, it’s a clear indicator that you must make up for it to see steady visitor growth. VistaCreate provides an extensive list of publication templates for any thematics, from sports to gaming to technology. Choose any you think suits your enterprise the best. 

Check out your competition 

Checking what your competition is doing can give you some good food for thought. See what kinds of publications your rivals are putting out there and try to develop something better. It can be an effective way to stay ahead of the competition and ensure that your content is of the highest quality. 

Brainstorm with your team 

Collaborating with your team has also proved effective when generating ideas. Brainstorming sessions can help you develop concepts you may not have thought of. Additionally, team members may have expertise or knowledge in specific areas that can help devise new and innovative takes.

Take a walk 

If you’re having trouble coming up with ideas, one of the best things you can do is take a walk. Getting out of the house and letting your mind wander can sometimes lead to unexpected and creative outcomes. Sometimes the best ideas come when you’re not even trying to think of them. If you find yourself stuck, try taking a break and walking. You might be surprised at what it ends with.

Find and peruse case studies’ pain points 

Although lesser-known and used, looking at relevant case studies and identifying their pain points can produce unique concepts. Doing that can help you brainstorm topics that address common problems or issues your followers may face. Besides, looking at case studies can give insight into potential solutions you could write about.

For example, if you come across a case study that discusses your audience’s problem, you could write a blog post or article about how to solve that problem. Or, if you find a case study that discusses a new solution or approach to a problem, you could write about why that solution is effective and how people can implement it.

Update and improve existing content 

If you have articles or blog posts that aren’t performing as well as they used to, consider updating and enhancing them.

To do this, start by looking at your analytics to see which pieces of content are no longer getting as much traffic or engagement as they once did. Then, look at the publications themselves and see if there’s anything you can add or change to make them more helpful or interesting.

If you’re stuck for ideas, try reaching out to your readers and asking them what they’d like to see more. You can also look at other websites in your industry to see what content they’re creating that’s doing well.

One great place to start is to check out industry publications if you’re looking for ways to generate fantastic ideas. By seeing what’s being published in magazines and websites specific to your industry, you can get a better sense of the kind of content that would involve your target audience. It can also help jumpstart your creativity and develop original thoughts.

Bottom Line

Writing creativity is tantamount to liquid in a bottle; at first, the bottle is full, but it always gets emptier when used, so you need to refill it to keep using it. If you’re looking for ways to generate fresh and exciting concepts, these tips are for you! Following them, you’ll be able to come up with content that your followers will love.